In my work as a communications consultant, I quite often meet people in leading positions who say they don't trust journalists. This mistrust is usually based on the fact that they feel they have been misquoted or that something they have said has been taken out of context to suit the journalist's agenda. This is not exactly a new phenomenon....
Communicating change is not something you do through monologue. At least not if you want to get your employees on board. The vast majority are not as positive to change as they might claim. In fact, many people experience reorganizations as stressful and often feel suspicious of management's intentions. A well-thought-out communication strategy in...
You are on all platforms where you should be - web, Facebook, LinkedIn, Twitter and Instagram. But how do you know that you are reaching your target audiences and that your channels really are performing? A well-developed content and channel strategy makes your communication work successful.
The secret behind successful content creation is spelled relevance. Regardless of whether the purpose of the content is to lead to direct sales or whether the content is of a more brand-building nature, it adds no value to the target group if it is irrelevant.
