Want to be seen? Be relevant!

The secret behind successful content creation is spelled relevance. Regardless of whether the purpose of the content is to lead to direct sales or whether the content is of a more brand-building nature, it adds no value to the target group if it is irrelevant.

Many actors focus on spreading "their messages". These messages are often aligned with top management and the communication and marketing departments thus feel secure in avoiding difficult internal discussions.

But not infrequently, these messages are quite pompous and watered down and even difficult to interpret for external target groups. Sometimes even for the employees.

Find out what your target audiences are interested in and customize your content accordingly. In the first stage, do not try to "teach" the target groups to understand your messages. They will understand if the messages are linked to content that is interesting to them - that is, something that is relevant.

Create content that is related to current events that affect your industry. It can be comments on political decisions, innovations or why not seasons and weather. The important thing is that it does not feel convoluted and irrelevant.

For more tips and advice on how to create relevant content that generates business value, contact info@reputercommunication.com.